VETASSESS and Australian Marketing Institute collaborate on digital badges, micro-credentials

Posted on 5/26/2021 by Tharaka Perera Perera in News

May 2021 – VETASSESS and the Australian Marketing Institute (AMI) have signed a memorandum of understanding to collaborate on digital badges, micro-credentials and membership assessments.

Under the agreement, VETASSESS and AMI will explore new business opportunities to enhance skills assessment and recognition of qualified marketing professionals.

VETASSESS has developed digital badges for marketing professionals who apply for a skills assessment for migration purposes for the occupations of Advertising Specialist, Market Research Analyst and Marketing Specialist.

It will also work with AMI to create micro-credentials and membership assessments on AMI’s behalf.

VETASSESS is a sponsor of the AMI Emerging Marketers Mentoring Program, which provides aspiring emerging marketers with an opportunity to connect with senior marketing professionals, get valuable insight into the industry and develop their skills to give them a competitive edge in their career.

As the preeminent professional body for marketers in Australia, AMI works with VETASSESS to regularly review and validate VETASSESS assessment criteria for marketing-related occupations.

VETASSESS Executive Director Rob Thomason says: “This partnership gives AMI and VETASSESS opportunities to share information on industry trends and to develop initiatives to support marketing professionals.

“Development of micro-credentials and digital badges will assist marketers to acquire new skills and to post their achievements to clients and peers.”

Australian Marketing Institute Executive Director Andrew Thornton says: “We’re delighted to continue our partnership with VETASSESS, Australia’s leading assessment partner of choice.

“We look forward to working with them on co-branded digital credentials for international marketers and providing the expertise, knowledge and insights of VETASSESS, especially to our Student Members and Career Starters.”

The AMI digital badges:

For further information contact Prashil Singh, Head of VETASSESS Partnership and Stakeholder Relations on 03 9655 4801, email:


VETASSESS is the leading assessment authority in Australia for skilled migration assessments and actively works with industry bodies to ensure that its skilled migration assessments continue to meet industry needs.

About the Australian Marketing Institute

The Australian Marketing Institute (AMI) is the preeminent organisation for professional marketers and the authoritative voice of marketing in Australia. With the largest network of marketers across the country, who share upstanding qualities of integrity, ethics, trust and experience, AMI has been supporting the career progression of members and advancing the marketing profession since 1933.