A Content Creator (Marketing) creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. They schedule the release of, and updates to, marketing content on these platforms.
Occupation description
A Content Creator (Marketing) creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. They schedule the release of, and updates to, marketing content on these platforms.
Occupations considered suitable under this ANZSCO code:
Social Media Specialist (Marketing)
Occupations not considered under this ANZSCO code:
Social Media Influencers.
Content Creator (Marketing) is a VETASSESS Group B occupation
This occupation requires a qualification assessed as comparable to the educational level of an Australian Qualifications Framework (AQF) Bachelor degree or higher.
Applicants can fulfil the assessment criteria for this occupation in four different ways.
Description of Pathways
The information below describes the available pathways for a Skills Assessment under Group B. Please note that in order to achieve a successful Skills Assessment Outcome, a positive assessment for both qualifications and employment is required.
Pathway 1
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field highly relevant to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
In addition, it is essential for applicants to meet the following employment criteria:
- at least one year of post-qualification employment at an appropriate skill level, undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Pathway 2
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field not highly relevant to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
An additional qualification in a highly relevant field of study at a minimum AQF Diploma level is required. Additional qualifications in a highly relevant field of study include those comparable to the AQF Diploma or AQF Advanced Diploma or AQF Associate Degree or AQF Graduate Diploma.
In addition, it is essential for applicants to meet the following employment criteria:
- at least two years of post-qualification employment at an appropriate skill level, undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Pathway 3
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field not highly relevant to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
In addition, it is essential for applicants to meet the following employment criteria:
- at least three years of post-qualification employment at an appropriate skill level, undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Pathway 4
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree with or without a highly relevant major field of study to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
In addition, it is essential for applicants to meet the following employment criteria:
- at least six years of employment at an appropriate skill level that includes at least one year of highly relevant employment within the last five years before applying,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Qualification & employment criteria
AQF Bachelor degree
1) Marketing
2) Advertising
3) Business Communications (i.e. communication qualifications with a business focus, rather than an arts/humanities focus)
4) Public Relations
Employment
A Content Creator (Marketing) creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. They schedules the release of, and updates to, marketing content on these platforms.
Employment information
Highly relevant tasks include:
- creating, scheduling and publishing marketing content to social media platforms and websites
applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
monitoring performance of initiatives, providing regular reporting and insights as required
analysing data from digital marketing campaigns and platforms
recommending updates to digital content to improve search engine metrics
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How to apply
If you're a professional choosing to migrate to Australia, chances are you're likely to be assessed by us. We assess 361 different professional occupations, assessing your skills, experience and qualifications.
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