Copywriters design and compose written material to advertise products and services.
Occupation description
Copywriters design and compose written material to advertise products and services.
Occupations not considered suitable under this ANZSCO code:
- Newspaper or Periodical Editor
- Print Journalist
- Radio Journalist
- Technical Writer
- Television Journalist
- Journalists and Other Writers nec
- Advertising Specialist
- Marketing Specialist
- Public Relations Professional
These occupations are classified elsewhere in ANZSCO.
This occupation requires a qualification assessed as comparable to the educational level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree, in a field highly relevant to the nominated occupation. In addition to this, applicants must have undertaken at least one year of post-qualification employment at an appropriate skill level in the last five years which is highly relevant to the nominated occupation. If employment is not post-qualification, then five additional years of highly relevant employment are required.
If the degree is not in a highly relevant field, three years of employment at an appropriate skill level completed in the last five years in a field which is highly relevant to the nominated occupation is required. This is reduced to two years if there is an additional qualification at least at AQF Diploma level in a highly relevant field.
If employment is not post-qualification, then five additional years of relevant employment are required. This is in addition to one year of highly relevant employment within the past five years.
A positive assessment of both qualifications and employment is required for a positive Skills Assessment Outcome.
Qualification and Employment Criteria
Employment
Highly relevant tasks include, but are not limited to:
- determining advertising approach by consulting clients and management, and studying products to establish principal selling features.
- writing advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays.
Additional tasks may include:
- defining themes, style and length of copy with clients.
- presenting ideas and concepts to clients.
- planning and writing text and headlines for brochures and press releases, annual reports, documents, speeches and other sales and promotional material.
- may name products, write copy for packaging, and write other sales and promotional material.
- may write scripts for radio and television announcers to provide continuity for broadcasts.
- assisting Art Directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material.
Employment information
Copywriting is about translating ideas using words and language to convince readers to take an action, for example, to buy a product. It is mainly used in advertisements, sales copy, emails, print ads, digital ads, brochures, and landing pages.
Copywriters commonly work in the following employment contexts:
- Advertising agencies
- Radio and television stations
- Advertising departments of retailers
- Wholesale and manufacturing firms
- Some government departments
- Self-employed / freelance
- Publishing houses
- Any business or organisation which has a dedicated Communications department.
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