A Marketing Specialist identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services.
Occupation description
A Marketing Specialist identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services.
Occupations considered suitable under this ANZSCO code:
- Marketing Consultant
- Marketing Coordinator
- Marketing Officer
- Brand Manager
- Category Manager
- Product Manager
- Sales Promotion Officer
Occupations not considered under this ANZSCO code:
- Market Research Analyst
- Advertising Specialist
- Sales and Marketing Manager
- Technical Sales Representatives
- Sales Workers
These occupations are classified elsewhere in ANZCO
Marketing Specialist is a VETASSESS Group B occupation
This occupation requires a qualification assessed as comparable to the educational level of an Australian Qualifications Framework (AQF) Bachelor degree or higher.
Description of Pathways
The information below describes the available pathways for a Skills Assessment under Group B. Please note that in order to achieve a successful Skills Assessment Outcome, a positive assessment for both qualifications and employment is required.
Pathway 1
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field highly relevant to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
In addition, it is essential for applicants to meet the following employment criteria:
- at least one year of post-qualification employment at an appropriate skill level, undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Pathway 2
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field not highly relevant to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
An additional qualification in a highly relevant field of study at a minimum AQF Diploma level is required. Additional qualifications in a highly relevant field of study include those comparable to the AQF Diploma or AQF Advanced Diploma or AQF Associate Degree or AQF Graduate Diploma.
In addition, it is essential for applicants to meet the following employment criteria:
- at least two years of post-qualification employment at an appropriate skill level, undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Pathway 3
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree and in a field not highly relevant to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
In addition, it is essential for applicants to meet the following employment criteria:
- at least three years of post-qualification employment at an appropriate skill level, undertaken in the last five years,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Pathway 4
This pathway requires a qualification assessed as comparable to the education level of an Australian Qualifications Framework (AQF) Bachelor degree or higher degree with or without a highly relevant major field of study to the nominated occupation.
Bachelor degree or higher degree includes AQF Master Degree or AQF Doctoral Degree.
In addition, it is essential for applicants to meet the following employment criteria:
- at least six years of employment at an appropriate skill level that includes at least one year of highly relevant employment within the last five years before applying,
- working 20 hours or more per week, and
- highly relevant to the nominated occupation.
Qualification and Employment Criteria
Employment
Pre-qualification employment can be considered for this occupation. Highly relevant tasks include:
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services.
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
Additional tasks may include:
- Analysing data to develop marketing strategies and plans.
- Developing ideas for marketing campaigns.
- Liaising with external vendors and agencies.
- Providing advice on digital marketing strategies, SEO, social media marketing, and associated analytics.
Positions based in a front-line retail setting and positions predominately involving direct client transactional interaction on a regular basis will not be accepted.
Employment Table
The following table illustrates the similarities and differences between the occupations in this ANZSCO Unit Group:
| ADVERTISING SPECIALIST | MARKETING SPECIALIST | MARKET RESEARCH ANALYST | |
|---|---|---|---|
ANZSCO Definition |
According to ANZSCO, an Advertising Specialist devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services. | According to ANZSCO, a Marketing Specialist identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services. | According to ANZSCO, a Market Research Analyst determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations. |
Alternative Titles |
These include:
|
These include:
|
(No common alternative titles) |
Scope of Activity |
Advertising is focused on segmentation of audiences, encouraging sales and drawing attention to the product through strategic placement of content or imagery through means such as newspapers, magazines, direct mail, billboards, TV, radio, online platforms etc. It also involves developing and organising advertising policies and campaigns to support sales objectives, create consumer awareness and/or promote the goods and services of the business. |
The practice of marketing is broader in scope than that of advertising and involves promoting a company's or client's products or services by marketing existing products, helping to develop new products to cater for consumer demand, or developing markets for new products or services.
|
Market research is concerned with both quantitative and qualitative research. Market researchers conduct research and analysis to highlight key consumer insights and market trends to inform business decisions and guide marketing strategies.
|
Focus of Role |
The scope of an Advertising Specialist’s role includes coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, identifying trends and insights. | The scope of a Marketing Specialist’s role includes advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels. | The scope of a Market Research Analyst’s role includes analysing data regarding consumer patterns and preferences, researching potential demand and market characteristics for new goods and services by collecting and analysing data and other statistical information. |
Supporting material for assessment
Applicants nominating this managerial occupation must submit an organisational chart. An organisational chart should include:
- The company letterhead,
- Your job position,
- The job position of your superiors and subordinates, as well as,
- All positions reporting to your immediate supervisor and to your direct subordinates.
If you are unable to obtain an organisational chart from your employer, please provide a statutory declaration outlining the required information and the reasons why this information cannot be provided.
Applicants are also advised to provide samples of some of the following supplementary material, if possible:
- Marketing plans
- Marketing collateral
- Contracts if relevant to role performed
Post assessment
After receiving a positive skills assessment from VETASSESS and having a skilled visa granted by the Department of Home Affairs, applicants looking to develop their marketing career in Australia may consider professional membership. The Australian Marketing Institute (AMI) is the association for professional marketers and sets the industry standard for marketing practitioners in Australia.
The AMI provides a wide range of opportunities, including learning and development, education and networking across Australia. An AMI membership may assist with professional fulfillment and career advancement.
For more information on AMI’s membership services, applicants can contact AMI directly:
https://memberhub.ami.org.au/ami-professional-membership
See also: Marketing Credentials at VETASSESS
Do you wish to validate other key marketing skills you’ve earned through work experience and on-the-job training?
VETASSESS now offers a range of competency-based marketing credentials recognised by the Australian Marketing Institute to strengthen your professional brand.
Please note, these are separate to our skills assessment for migration purposes. Find out more about these marketing credentials here.
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